Carl Roth: Stibo Systems and POET implement Step for Master Data Management

02. March 2017



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Hamburg/Karlsruhe, Germany, XX March 2017. Stibo Systems, the market-leading provider of multidomain Master Data Management solutions, will this year oversee the transition of data management for 25,000 products at Carl Roth GmbH + Co. KG to a central platform. Founded in 1879, Carl Roth is a wholesaler for laboratory equipment, life science products and chemicals.

The company opted for the enterprise-grade Master Data Management platform, STEP Trailblazer, from Stibo Systems because it was the most flexible and adaptable solution on the market. In particular, Carl Roth was impressed with the multichannel publishing and other comprehensive capabilities offered by the print module; every year the firm produces a hefty three-kilogram catalogue detailing its 25,000 products in five different languages. The opportunity to manage master data with just a few staff via a single multidomain platform was also a huge benefit. Doing away with additional software will further increase efficiency. The implementation is being carried out with local partner POET.

“With STEP Trailblazer, we have opted for high-performance software that allows all product data, from different sources, to be managed centrally and fed into various output channels. We see this investment as putting us in an extremely strong position for future developments. Together with Stibo Systems and our local partner POET, we are looking forward to a successful project.”

Tobias Baur, Project Manager, Carl Roth GmbH + Co. KG.

“We are excited to support the implementation of STEP Trailblazer at Carl Roth and lend the wholesaler the experience that comes from a comprehensive e-commerce solution portfolio. With 20 years of expertise in MDM and PIM solutions, and thanks to our proximity to Carl Roth, we are confident the collaboration will be a success.”

Gerlinde Wiest-Gümbel, CEO, POET GmbH.

“We are extremely proud that Carl Roth has opted to use STEP as its central platform for their master data management initiative – an option only available from a solution with the flexibility, scalability and power that companies need to successfully manage their information supply chain.”

Mikael Lyngsø, CEO Stibo Systems.

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